Yael Arad

‘What’s this?’ — it’s the hope of sport

‘What’s this?’ — it’s the hope of sport

DOHA, Qatar — As she came off the tatami in delighted shock at what she had just done, Inbar Lanir of Israel looked at her coach, Shany Hershko, and said, “What’s this?”

Lanir had just thrown France’s Audrey Tcheuméo, the Rio 2016 Games silver medalist, to become the 2023 judo world champion in the women’s 78-kilo class. 

A few moments later, in this Arab nation, they lifted the Israeli flag and played the Israeli anthem, Hatikva — it means “the hope” — and Lanir, alone at the top of the podium, wiped tears from her eyes. These were tears of joy. Of happiness. And wonder.

This is the hope of sport — that it can transcend political differences. Because when they played the anthem and lifted the flag, it was — normal. Everything was totally, completely normal. 

A new normal: Israel and the business of Olympic sport

A new normal: Israel and the business of Olympic sport

TEL AVIV — One of my brothers lives in Northern California, a few miles away from Apple’s new circular spaceship-like campus. A few days ago, hanging out, we ate one of his favorite spots, Falafel Stop.

First, the falafel was amazing. If you’re ever there, seriously — awesome.

Second, Falafel Stop is the sort of place that would make Trump World supporters go berserk. Here was America in the 21st century for real: two Iranian-American couples who’d driven down from San Mateo on a double date because the Yelp reviews made Falafel Stop out to be so good; a pair of Indian-American families at one of the tables, each with a 3-year-old boy; a couple of gearhead car dudes wrapped up in a discussion over whether a 2004 Lexus i300 is the best used-car buy, like, maybe ever. 

Third, all this was because the Israelis had made it very cool to eat — and hang out — there. For anyone and everyone. 

Which is the point. 

In tech, medicine, beauty and skin care, food, all kinds of things, Israel is increasingly one of the world’s cool brands.

Now — what about sports?